Marketing Manager Salary (2026)

Marketing manager salaries vary widely depending on the industry, company stage, and whether the role is performance-driven. Tech and FMCG typically pay the most.

Estimates based on public benchmarks and modelled data. How we calculate →

Marketing Manager salary by location

LondonUK
£44,000£75,000
Median: £56,000
UKUnited Kingdom
£42,000£59,000
Median: £45,000
DublinIreland
€42,000€56,000
Median: €56,000
AmsterdamNetherlands
€46,000€59,000
Median: €59,000
ParisFrance
€35,000€46,000
Median: €46,000
FranceFrance
€35,000€46,000
Median: €46,000
MunichGermany
€51,000€60,000
Median: €52,000
FrankfurtGermany
€51,000€60,000
Median: €52,000
BerlinGermany
€51,000€60,000
Median: €52,000
HamburgGermany
€51,000€60,000
Median: €52,000
GermanyGermany
€51,000€60,000
Median: €52,000
BarcelonaSpain
€31,000€41,000
Median: €35,000
MadridSpain
€31,000€41,000
Median: €36,000
SpainSpain
€31,000€41,000
Median: €35,000
ValenciaSpain
€31,000€41,000
Median: €35,000
SevillaSpain
€31,000€41,000
Median: €35,000
BilbaoSpain
€31,000€41,000
Median: €35,000
ZurichSwitzerland
CHF 94,000CHF 113,000
Median: CHF 106,000
SwitzerlandSwitzerland
CHF 94,000CHF 113,000
Median: CHF 106,000
StockholmSweden
€46,000€58,000
Median: €54,000
SwedenSweden
€46,000€58,000
Median: €54,000
OsloNorway
NOK 68,500NOK 112,000
Median: NOK 87,500
NorwayNorway
NOK 63,000NOK 103,000
Median: NOK 80,500
CopenhagenDenmark
DKK 59,500DKK 98,000
Median: DKK 76,500
DenmarkDenmark
DKK 56,000DKK 91,500
Median: DKK 71,500
MilanItaly
€32,000€41,000
Median: €40,000
RomeItaly
€32,000€41,000
Median: €40,000
ItalyItaly
€32,000€41,000
Median: €40,000
ViennaAustria
€48,000€78,500
Median: €61,500
AustriaAustria
€43,500€71,000
Median: €55,500
LisbonPortugal
€22,000€29,000
Median: €28,000
PortugalPortugal
€22,000€29,000
Median: €28,000
WarsawPoland
€31,000€44,000
Median: €34,000
PolandPoland
€31,000€44,000
Median: €34,000
PragueCzech Republic
€33,500€55,000
Median: €43,000
BrusselsBelgium
€52,500€86,000
Median: €67,000
BelgiumBelgium
€47,500€78,000
Median: €61,000
San FranciscoUSA
$124,500$204,000
Median: $159,500
New YorkUSA
$117,000$192,000
Median: $150,000
SeattleUSA
$117,500$192,500
Median: $150,500
AustinUSA
$92,500$151,500
Median: $118,500
Los AngelesUSA
$102,000$167,000
Median: $130,500
USAUSA
$104,500$171,500
Median: $134,000
TorontoCanada
CA$81,000CA$133,000
Median: CA$104,000
CanadaCanada
CA$75,500CA$124,000
Median: CA$97,000
SydneyAustralia
A$79,000A$130,000
Median: A$101,500
AustraliaAustralia
A$70,000A$115,000
Median: A$90,000
SingaporeSingapore
S$73,500S$120,500
Median: S$94,000
DubaiUAE
AED 136,000AED 223,500
Median: AED 174,500
Europe
€46,500€76,000
Median: €59,500

Are you underpaid?

Knowing the market range is step one. The real question is where your specific salary sits within it. If you're in the bottom 30% for your role and location, there's a strong case you're leaving money on the table.

Use the calculator on this page to get your percentile instantly. No signup, no email. Just a straight answer.

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Frequently asked questions

What is the average Marketing Manager salary across Europe?

Marketing Manager salaries vary significantly across Europe. London typically pays the most (often 30–45% above the European average). Amsterdam, Dublin, and Paris follow. Berlin and other German cities sit around the European average. Spain and other southern European markets pay 15–25% below average.

How do I know if I am underpaid as a Marketing Manager?

Compare your current salary against the market range for your exact role, location, and experience level. If you're below the 35th percentile, there's a strong case you're underpaid. Use the tool above to check your percentile instantly.

What is a good salary for a Marketing Manager?

A competitive salary for a Marketing Manager depends heavily on your city and years of experience. Use the table above to see location-specific ranges, or use our interactive tool to get a personalised estimate based on your exact situation.

How much does a senior Marketing Manager earn?

Senior Marketing Manager salaries (7+ years of experience) typically run 25–35% higher than mid-level rates. In high-paying markets like London and Amsterdam, senior Marketing Managers can earn significantly above the median ranges shown.

Salary estimates are based on public benchmarks and modelled data. They represent gross annual base salary and do not include bonuses, equity, or benefits. Read our methodology →